It’s been recently revleaed that YouTube officially surpassed the 100 million viewer mark just in the USA during January, which highlights the massive growth in demand for online video.
ComScore figures suggest that US viewers consume almost 15 billion videos a month across a wide range of media sites, the majority of which comes through YouTube.
Google, who has owned the site since 2006, when it was bought for £883m, ranks as the most popular video provider in the US. Around 6.4 billion of its videos were viewed in January, reflecting 43% of the online video market.
Interestingly, although Google competitively runs Google Video, YouTube.com accounts for 99% of its video traffic. (I’m not certain if this includes the Google Video traffic that’s viewing aggregated YT videos.)
I’m just curious to know what makes YT so popular. Perhaps it’s for the same brand-name reasons that Google is the most widely used search engine… A case of having a snappy name and being in the right place, at the right time, with the right stategy and understanding of how the online landscape is evolving? (I do realise this is a simplistic way of looking at things, but it’s Friday afternoon and my brain has fallen out of my ears).