Twitter Flies

Last year, according to Hitwise, one of the fastest growing websites was Twitter.

Over 12 months, the site saw a massive increase of traffic, and the latest data ranks the microblogging site as the 291st most visited web site in the UK, up from a ranking of 2,953. UK traffic to the site increased by a whopping 974% over the period.

Hitwise also suggested that Twitter is likely to be even more popular than the figures suggest, if statistics for people accessing their accounts via mobile phones and third-party applications were included.

As most people who are familiar with Twitter will know, it has now become an important part of the internet network, helpfully driving traffic to other sites. According to Hitwise, around 10% of redirecting tweets send users to news and media sites and over 17% end up on entertainment sites, although I’m interested to see how they accurately measured this. Thoughts, anyone?

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2 responses to “Twitter Flies

  1. Hi – thanks for picking up on our data. We measuered the impact on other sites usign our clickstream data, which allows us to see which sites were visited before and after a site or industry. In this case we were looking at the downstream traffic – i.e. the sites visited after Twitter.com

    Thanks, Robin

  2. digitalgeekuk

    Thanks for that Robin – I imagined it was along those lines, but didn’t want to make assumptions! Did you do this for the whole 12-month period?

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