Pizza Topping…

Ok, so last year saw the domain name “Pizza.com” sell for $2.6m – and it seems that the cheesy-topped meal is worth even more dough online…

Dominos Pizza is literally raking it in, as the recession continues and UK consumers stay at home. According to the pizza chain’s latest full year results, while in-shop sales have grown 10% year-on-year, its web sales have jumped by 74%.

During the whole of 2008, Domino’s generated £58m in online sales – a massive increase on 2007’s figure of £32.2m.

The year was also a record breaking one for the takeaway kings – they reported a number of weekends breaking the £1m barrier for web sales. Seems that they really are topping the online takeaway stakes.

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