Digital World, Digital Life

New research out: More than half of all adults who meet online end up meeting face to face

Market researcher TNS Global did the study, which showed that six out of 10 adults met up with an online “friend.” It was quite a big survey too, with some 2,500 UK respondents out of  27,000 participants across 16 countries, so the data’s a good indication.

The study, Digital World, Digital Life, revealed a massive proportion of users doubt the true identity of their online friends, with 37% of respondents admitting they cannot be sure of an internet contact’s identity.

So, not so much social  networking, as just networking, then.


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