Big brands are being stalked by MySpace to attract support for its ad-funded music service, MySpace Music, which will apparently be the social network’s biggest launch to date.
MySpace has joined forces with four major record labels, offering millions of UK consumers the opportunity to stream their entire back catalogues for free.
The site is also topped to be the biggest ad-funded music service in the UK, when it goes it goes live next year… The likes of McDonald’s, Toyota and Sony Pictures are all being hassled by the social network giant, as it offers them a variety of ad spots including a skinned player, pre-roll and in-video ads, playlist sponsorship and old-school display.
Agencies seem to be making little worried noises about the fact that the rates are likelyto rise – but I’m more bothered about the fact you can’t download anything. On top of this, especially with Amazon’s new MP3 download service, online music seems to be getting increasingly competitive. Which hopefully means either cheap, or free…