Last Social Stance

Lastminute.com‘s marketing guys continue to push the boundaries, this time setting up the company on Twitter.

I see this as being a bold move, and certainly could be setting the standards for other large companies. Increasingly, research is showing us that in order to actively engage online consumers, companies need to be embracing social media. This doesn’t necessarily have to take the form of a Facebook page or a dedicated network site, but can take more simple forms, such as on-site customer reviews or a well-managed blog – the latter of which, incidentally, Lastminute have been running successfully for some time now.

Twitter is already seeing interest and activity from some companies, but for a major player like Lastminute to start tweeting could well mean that we’ll be seeing some of the more well-known businesses suddenly online this way, especially when they see how quickly Lastminute’s been gaining followers.

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