And so, the battle for online media begins.
Regular readers will know that I often mention the relationship between visual media (TV/film) and the internet; a lot of the time this is built around the issues surrounding websites such as Hulu and BlinkBox, and applications such as the BBC iPlayer, but it seems Youtube has eventually come around to the threat that this poses.
The partnership is aimed boosting advertising revenue for both YouTube and the Hollywood studio. So, films and videos will cost nothing, but expect to be bombarded with Adverts.
Additionally, the YouTube Impact channel will feature clips from MGM classics such as Rocky, Ronin, Legally Blonde (?!?), and The Magnificent Seven, according to their press release. Full length films on show will include Lone Wolfe McQuade and Bulletproof Monk… Not sure if this is going to be a great quality channel. I’ll get the popcorn out and let you know.