Playing around on Neilson and Alexa over breakfast this morning, it suddenly struck me that a number of extremely high-level, internet-based brands have not registered a .co.uk domain name. With the volume of traffic they experience, along with any concept of brand-protection, why on earth have they overlooked this?
It could be that when the majority of these companies were begun, no one expected them to be quite as massive as they turned out? Seems unlikey – it’s more probable that because most of them are hosted in the states, a .com option seemed more viable and brand-protection flies out of the window, because for a great number of Americans, there are no other countries outside of the USA. So this could be a great example of neglecting the importance of the basics in creating a globally recognised brand online. I’m going to have a look in a bit to see if something like apple.de or myspace.fr exists – but before I do, it should also be pointed out that it may well be unethical domain companies buying up domain names as they’re being queried. With domain names slowly becoming akin to investments, buying a decent web-address could potentially set you up for life.
… I think I’ll go find the credit card.