Search 2008

Yahoo have released the top search queries they’ve recieved so far this year.

Shockingly, although it includes news, music, travel and sport categories, the most sought-after searches (in the UK) revolved mostly around celebrities and awful televison. Although Oasis were at number four and the US election at number six, so maybe there’s a glimmer of hope for us all.

The top searches were:
1. Britney Spears
2. Big Brother
3. X Factor
4. Oasis
5. High School Musical 3
6. US Election
7. Amy Winehouse
8. Heath Ledger
9. Kate Moss
10. Eastenders

Did it?

Did anyone else have Didit’s press release slip under the radar?

They announced that they’re going to start running Performance Trust Accounts up to a $1million in value, such is their confidence that they’ll deliver on paid search.

If they don’t meet the pre-agreed targets, you get your money back and more.

Now that’s self-confidence.

Struggling Search

Last week Yahoo announced a riduculous number of job cuts.

I didn’t find this the least bit funny, but it amused me that they shunned Microsoft’s massive offer of $CRAZY million dollars a few months ago, and now the company’s shares have plummeted vastly below what they refused.

Now, even Microsoft is looking a bit panicky though, this morning releasing news that they’re expecting online revenue growth to slow to between 6% – 10 % in the next quarter, with display advertising being dramtically affected by the economic environment. Note: Display, NOT Paid Search, which could mean great rates for advertisers.Despite this slightly pessimistic prediction, Micrcosoft’s online functions still just made a cool $770m (£495m) these past THREE months and, a slight slap in the face for Yahoo, Microsoft just posted quarterly results of $21bn MORE than Yahoo’s entire market cap of $17.5bn (£11.2bn).

A new breed of begger is about to be born? Spare some change, anyone?