Say It Good

Just a random Saturday thought: Why is it that sometimes good websites have such terrible online copy?

It’s not always about what the copy says… Although bad grammar and spelling mistakes on anything except certain types of blogs drives me nuts…. But also the what the content is about. A while back I worked on an audit for an extremely large, well-known, well respected British brand. It amazed me to see, on their home page, offers for certain products that were out of date by months. What better way to reinforce public confidence than by proving you can’t even manage your website and your general organisational skills properly?

Next time anyone’s just browsing around the ‘net, have a good look at what’s being said, and who’s saying it. I think you’ll be surprised how many mistakes you’ll uncover.